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Skills & competences

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K - knowledge
- agriculture, forestry, fisheries and veterinary
- arts and humanities
- business, administration and law
- business and administration
- accounting and taxation
- business and administration not elsewhere classified
- business and administration not further defined
- finance, banking and insurance
- management and administration
- marketing and advertising
- advertising techniques
- below-the-line technique
- brand marketing techniques
- cancellation policies of service providers
- canvassing methods
- channel marketing
- content marketing strategy
- customer insight
- customer segmentation
- design thinking
- digital marketing techniques
- electricity market
- footwear and leather goods marketing planning
- forming of public opinion
- ICT market
- ICT sales methodologies
- market analysis
- market entry planning
- market entry strategies
- market participants
- market pricing
- market research
- market trends in sporting equipment
- marketing department processes
- marketing management
- marketing mix
- marketing principles
- merchandising techniques
- mobile marketing
- network marketing
- neuromarketing techniques
- online ads campaign techniques
- outdoor advertising
- pay-per-click
- pricing strategies
- printed goods processes
- public relations
- publishing market
- sales strategies
- search engine optimisation
- social media marketing techniques
- telemarketing
- textile marketing techniques
- toys and games trends
- web strategy assessment
- secretarial and office work
- wholesale and retail sales
- work skills
- business, administration and law not elsewhere classified
- business, administration and law not further defined
- inter-disciplinary programmes and qualifications involving business, administration and law
- law
- education
- engineering, manufacturing and construction
- field unknown
- generic programmes and qualifications
- health and welfare
- information and communication technologies (icts)
- natural sciences, mathematics and statistics
- services
- social sciences, journalism and information
L - language skills and knowledge
S - skills
T - transversal skills and competences

transcreation

knowledge

business, administration and law

business and administration

marketing and advertising

transcreation

Description

Description

The process of reproducing commercial content, usually brand related, in other languages while conserving the most important nuances and messages. This refers to the preserving emotional and intangible aspects of brands in translated commercial materials.

Alternative Labels

transcreation

Skill type

knowledge

Skill reusability level

sector specific skills and competences

Relationships

Broader concepts

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ESCO is a Europe 2020 initiative.

DG Employment, Social Affairs and Inclusion of the European Commission developed ESCO in collaboration with stakeholders and with the European Centre for the Development of Vocational Training (Cedefop).

CONTACT ESCO
Current version: ESCO v1.1.1 (Last update 26/09/2022)