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Skills & competences

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K - knowledge
- agriculture, forestry, fisheries and veterinary
- arts and humanities
- business, administration and law
- business and administration
- accounting and taxation
- business and administration not elsewhere classified
- business and administration not further defined
- finance, banking and insurance
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- below-the-line technique
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- channel marketing
- content marketing strategy
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- electricity market
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- ICT sales methodologies
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- market research
- market trends in sporting equipment
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- neuromarketing techniques
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- pricing strategies
- printed goods processes
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- social media marketing techniques
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- work skills
- business, administration and law not elsewhere classified
- business, administration and law not further defined
- inter-disciplinary programmes and qualifications involving business, administration and law
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- field unknown
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- information and communication technologies (icts)
- natural sciences, mathematics and statistics
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- social sciences, journalism and information
L - language skills and knowledge
S - skills
T - transversal skills and competences

transcreation

knowledge

business, administration and law

business and administration

marketing and advertising

transcreation

Description

Description

The process of reproducing commercial content, usually brand related, in other languages while conserving the most important nuances and messages. This refers to the preserving emotional and intangible aspects of brands in translated commercial materials.

Alternative Labels

transcreation

Skill type

knowledge

Skill reusability level

sector specific skills and competences

Relationships

Broader concepts

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ESCO is a Europe 2020 initiative.

DG Employment, Social Affairs and Inclusion of the European Commission developed ESCO in collaboration with stakeholders and with the European Centre for the Development of Vocational Training (Cedefop).

CONTACT ESCO
Current version: ESCO v1.1.2 (Last update 22/02/2024)