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Skills & competences

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K - knowledge
00 - generic programmes and qualifications
01 - education
02 - arts and humanities
03 - social sciences, journalism and information
04 - business, administration and law
040 - business, administration and law not further defined
041 - business and administration
0410 - business and administration not further defined
0411 - accounting and taxation
0412 - finance, banking and insurance
0413 - management and administration
0414 - marketing and advertising
- advertising techniques
- below-the-line technique
- brand marketing techniques
- cancellation policies of service providers
- canvassing methods
- channel marketing
- content marketing strategy
- customer insight
- customer segmentation
- design thinking
- digital marketing techniques
- electricity market
- footwear and leather goods marketing planning
- forming of public opinion
- ICT market
- ICT sales methodologies
- market analysis
- market entry planning
- market entry strategies
- market participants
- market pricing
- market research
- market trends in sporting equipment
- marketing analytics
- marketing department processes
- marketing management
- marketing mix
- marketing principles
- merchandising techniques
- mobile marketing
- network marketing
- neuromarketing techniques
- online ads campaign techniques
- outdoor advertising
- pay-per-click
- pricing strategies
- printed goods processes
- public relations
- publishing market
- relationship marketing
- sales strategies
- search engine optimisation
- services marketing
- social media marketing techniques
- telemarketing
- textile marketing techniques
- toys and games trends
- web strategy assessment
0415 - secretarial and office work
0416 - wholesale and retail sales
0417 - work skills
0419 - business and administration not elsewhere classified
042 - law
048 - inter-disciplinary programmes and qualifications involving business, administration and law
049 - business, administration and law not elsewhere classified
05 - natural sciences, mathematics and statistics
06 - information and communication technologies (icts)
07 - engineering, manufacturing and construction
08 - agriculture, forestry, fisheries and veterinary
09 - health and welfare
10 - services
99 - field unknown
L - language skills and knowledge
S - skills
T - transversal skills and competences

transcreation

knowledge

business, administration and law

business and administration

marketing and advertising

transcreation

Description

Description

The process of reproducing commercial content, usually brand related, in other languages while conserving the most important nuances and messages. This refers to the preserving emotional and intangible aspects of brands in translated commercial materials.

Skill type

knowledge

Skill reusability level

sector specific skills and competences

Relationships

Broader concepts

Optional for

Concept URI

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DG Employment, Social Affairs and Inclusion of the European Commission developed ESCO in collaboration with stakeholders and with the European Centre for the Development of Vocational Training (Cedefop).

CONTACT ESCO
Current version: ESCO v1.2 (Last update 15/05/2024)