Hierarchy view
transcreation
Description
Description
The process of reproducing commercial content, usually brand related, in other languages while conserving the most important nuances and messages. This refers to the preserving emotional and intangible aspects of brands in translated commercial materials.
Alternative Labels
transcreation
Skill type
knowledge
Skill reusability level
sector specific skills and competences
Relationships
Broader concepts
Concept URI
Status
released
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