Hierarchy view
This concept is obsolete
transcreation
Concept overview
Description
The process of reproducing commercial content, usually brand related, in other languages while conserving the most important nuances and messages. This refers to the preserving emotional and intangible aspects of brands in translated commercial materials.
Skill type
knowledge
Skill reusability level
sector specific skills and competences
Relationships
Broader concepts
Concept status
Status
released