Hierarchy view
media planning
Description
Description
The process of selecting the best media to reach marketing and advertising strategy objectives in order to promote a client's product or service. This process encompasses research on target audiences, frequency of advertisements, budgets and media platforms.
Alternative Labels
media management
media planning
media plans
Skill type
knowledge
Skill reusability level
cross-sector skills and competences
Relationships
Concept URI
Status
released
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