chief marketing officer

Chief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities across units or geographical areas. They make sure that different activities aimed at creating awareness of products are profitable for the company. They take decisions and prepare reports on marketing projects and the costs they entail.

Alternative Labels

chief commercial officer

chief commercial strategist

chief commercial strategy officer

director of marketing

head of marketing

senior marketing officer

Regulatory Aspect

To see if and how this occupation is regulated in EU Member States, EEA countries or Switzerland please consult the Regulated Professions Database of the Commission. Regulated Professions Database:

http://ec.europa.eu/growth/single-market/services/free-movement-professionals/qualifications-recognition_en

Narrower occupations

- destination manager

- marketing manager

- promotion manager

Skills & Competences

Essential Skills and Competences

align efforts towards business development analyse consumer buying trends analyse external factors of companies analyse internal factors of companies analyse work-related written reports create annual marketing budget define measurable marketing objectives evaluate marketing content identify potential markets for companies integrate marketing strategies with the global strategy interpret financial statements liaise with managers make data-driven decisions manage profitability plan marketing campaigns plan marketing strategy study sales levels of products track key performance indicators use analytics for commercial purposes

Essential Knowledge

brand marketing techniques business management principles content marketing strategy market analysis market pricing marketing mix services marketing

Optional Skills and Competences

analyse supply chain strategies communicate with customer service department conduct online competitive analysis coordinate marketing plan actions develop public relations strategies impart business plans to collaborators implement marketing strategies liaise with advertising agencies manage budgets manage development of promotional material manage yield perform market research plan social media marketing campaigns prospect new customers use theoretical marketing models

Optional Knowledge

consumer law customer insight customer segmentation e-commerce systems financial capability graphic design international trade market entry strategies marketing analytics neuromarketing techniques online ads campaign techniques printing techniques project management quality assurance methodologies relationship marketing reputation management social media marketing techniques statistics subsidiary operations trading law trendwatching web strategy assessment

Skills & Competences

Concept status

Concept Uri

http://data.europa.eu/esco/occupation/0ddbf393-38f1-4c22-b14c-fe775008f321

Status

released

Occupations