market research analyst

Market research analysts collect the information gathered in the market research and study it to draw conclusions. They define the potential customers of a product, the target group and the way they can be reached. Market research analysts analyse the position of products in the market from different perspectives such as features, prices and competitors. They analyse cross selling and interdependencies between different products and their placement. Market research analysts prepare information helpful for the development of marketing strategies.

Alternative Labels

customer insight manager

demographic marketer

market analyst

marketing research analyst

marketing research coordinator

marketing researcher

market research analyst

market researcher

market research manager

market research specialist

market research technician

Regulatory Aspect

To see if and how this occupation is regulated in EU Member States, EEA countries or Switzerland please consult the Regulated Professions Database of the Commission. Regulated Professions Database:

http://ec.europa.eu/growth/single-market/services/free-movement-professionals/qualifications-recognition_en

Skills & Competences

Essential Skills and Competences

advise on market strategies analyse consumer buying trends analyse economic trends analyse external factors of companies analyse internal factors of companies analyse market financial trends draw conclusions from market research results identify customer's needs identify market niches identify potential markets for companies make strategic business decisions perform market research prepare market research reports prepare presentation material present reports

Essential Knowledge

consumer goods industry demography digital data processing market research marketing analytics marketing department processes marketing mix marketing principles quantitative analysis statistics trendwatching visual presentation techniques

Optional Skills and Competences

analyse big data analyse supply chain trends apply knowledge of human behaviour apply statistical analysis techniques apply technical communication skills build predictive models collaborate in the development of marketing strategies conduct public surveys conduct qualitative research conduct quantitative research conduct research interview deliver visual presentation of data design questionnaires document interviews document project progress establish data processes evaluate interview reports follow the news forecast economic trends gather data keep updated on innovations in various business fields manage data manage database perform business analysis perform data analysis perform project management study website behaviour patterns tabulate survey results

Optional Knowledge

LDAP LINQ MDX N1QL SPARQL XQuery business analysis customer insight customer segmentation customer service data quality assessment database information confidentiality interview techniques psychology query languages resource description framework query language

Skills & Competences

Concept URI

Concept Uri

http://data.europa.eu/esco/occupation/66fb9704-0d56-4673-8e69-7823816b73e1

Status

released

Occupations