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relationship marketing

knowledge

business, administration and law

business and administration

marketing and advertising

relationship marketing

Description

Description

The process within Customer Relationship Management (CRM) and focuses on customer retention, satisfaction and lifetime customer value.

Alternative Labels

relationship marketing strategies

Skill type

knowledge

Skill reusability level

cross-sector skills and competences

Relationships

Broader concepts

Essential for

Optional for

Concept URI

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ESCO is a Europe 2020 initiative.

DG Employment, Social Affairs and Inclusion of the European Commission developed ESCO in collaboration with stakeholders and with the European Centre for the Development of Vocational Training (Cedefop).

CONTACT ESCO
Current version: ESCO v1.2 (Last update 15/05/2024)