marketing consultant

Hierarchy view

T - transversal skills and competences

S - skills

K - knowledge

L - language skills and knowledge

marketing consultant

Professionals

Business and administration professionals

Sales, marketing and public relations professionals

Advertising and marketing professionals

marketing consultant

Description

Marketing consultants advise companies in the development of marketing strategies for specific purposes. They can advise and develop strategies for the entry of a brand in the market, for the re-launch of a product, for the introduction of a new product, or for the positioning of a commercial image. They perform previous studies of the position of the company and perception of customers in order to define the marketing approach.

Alternative Labels

air transport marketer

digital marketing strategist

marketing adviser

marketing advisor

marketing analyst

marketing campaign planner

marketing specialist

sales and marketing consultant

strategic marketing consultant

Relationships

Essential Skills and Competences

analyse external factors of companies analyse internal factors of companies carry out strategic research conduct research interview document project progress identify customer requirements identify market niches identify potential markets for companies integrate marketing strategies with the global strategy maintain relationship with customers plan marketing strategy respond to enquiries use consulting techniques use different communication channels use theoretical marketing models

Essential Knowledge

management consulting market analysis market pricing marketing analytics marketing mix marketing principles pricing strategies project management services marketing

Optional Skills and Competences

conduct online competitive analysis conduct search engine optimisation coordinate marketing plan actions creatively use digital technologies define technical requirements develop creative ideas evaluate marketing content interpret financial statements issue sales invoices liaise with advertising agencies make strategic business decisions perform market research plan digital marketing plan marketing campaigns plan social media marketing campaigns use analytics for commercial purposes

Optional Knowledge

advertising techniques brand marketing techniques channel marketing copyright legislation customer insight customer service digital marketing techniques e-commerce systems financial capability international trade neuromarketing techniques online ads campaign techniques relationship marketing reputation management sales strategies social media management social media marketing techniques web strategy assessment

Concept URI

Concept Uri

http://data.europa.eu/esco/occupation/4791e217-d607-40d5-9f84-df1d0a071cbc

Status

released

Skills & competences

marketing consultant

Description

Relationships

Concept URI