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K - knowledge
00 - generic programmes and qualifications
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L - language skills and knowledge
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T - transversal skills and competences

content marketing strategy

knowledge

business, administration and law

business and administration

marketing and advertising

content marketing strategy

Description

Description

The process of creation and share of media and publishing content in order to acquire customers.

Alternative Labels

a contents marketing strategy

content marketing blueprint

content marketing plan

content marketing proposal

content marketing strategies

contents marketing strategy

Skill type

knowledge

Skill reusability level

cross-sector skills and competences

Relationships

Broader concepts

Essential for

Optional for

Concept URI

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ESCO is a Europe 2020 initiative.

DG Employment, Social Affairs and Inclusion of the European Commission developed ESCO in collaboration with stakeholders and with the European Centre for the Development of Vocational Training (Cedefop).

CONTACT ESCO
Current version: ESCO v1.1.2 (Last update 22/02/2024)